3 Review(s)

ntroduction to Research Methodology: The course may provide an overview of research methodology, emphasizing its importance in understanding communication phenomena and advancing knowledge in the field.Foundations of Communication Research: Students may explore foundational concepts and theories relevant to communication research, such as mass communication theory, media effects theories, interpersonal communication theories, and rhetorical theory.Quantitative Research Methods: The course may cover quantitative research methods commonly used in communication research, such as surveys, experiments, content analysis, and statistical analysis techniques (e.g., regression analysis, chi-square tests).Qualitative Research Methods: Students may learn about qualitative research methods used to explore communication phenomena in-depth, such as interviews, focus groups, ethnography, textual analysis, and discourse analysis.Mixed Methods Research: Given the interdisciplinary nature of communication research, the course may explore mixed methods approaches that integrate qualitative and quantitative methods to provide a comprehensive understanding of communication phenomena.Sampling Techniques: Students may learn about different sampling techniques used in communication research, including probability sampling (e.g., random sampling, stratified sampling) and non-probability sampling (e.g., convenience sampling, purposive sampling).Data Collection Techniques: The course may cover various data collection techniques used in communication research, such as surveys, experiments, observation, interviews, and textual analysis, as well as the strengths and limitations of each method.Data Analysis: Students may gain practical skills in data analysis, including techniques for analyzing quantitative data (e.g., descriptive statistics, inferential statistics) and qualitative data (e.g., thematic analysis, grounded theory).